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Perception and acceptance of dealcoholized wines: positioning and communication strategies (Published on the Albo ufficiale with n. 8976)

EURAXESS hosting organisation · عدة بلدان أوروبية

Dealcoholized wines represent a growing alternative in the beverage market, contributing to the reduction of alcohol consumption. However, they are still not well defined within consumer preferences. The research aims to analyze the factors influencing perception and acceptance, with a focus on consumption contexts, attitudes, sensory liking, and communication and positioning strategies

At a glance

Where: Multiple European countries
Deadline: 2026-09-30
Funding: Funding described on programme page
Board: EURAXESS

Who can apply

Criteria stated by the funder on the official source.

Nationality

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Education

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Funding and what it does not cover

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